Martin Buck Hegaard, CEO & founding Partner

martin@volume.dk +45 30 24 79 10

Resume

MANAGING PARTNER, co founder // 2012 – proud member of unbeatable team

12 years experience in the field of online marketing & community management have confirmed Martin in his belief that the future of marketing is creating value for the consumer – and more so that consumer is an alienating term for “friendly user to be approached with empathy and respect”. The cornerstone for VOLUME is to explore and create value for often diverse stake holders – and doing so by applying simple methods of rhetoric and progression.

Key responsibilities:

  • Strategy & Concept
  • Stake holder analysis
  • Creative Direction
  • Community dynamics
  • Through the line execution

Background: General manager / myMusic Advertising Network, general manager / BandBase.com, community manager / Mix To Verdener, advisory board member / Branded Content Marketing Association, member of the board / Rytmisk Center, member of the board / ROSA, advisory board CKO, advisory board Socialdemokratiet, advisory board / Kulturministeriet.

Education: Candidate / Rhetoric – University of Copenhagen

Plays: Swordfishtrombone

Favorite 5 albums:

  • the Pixies/ Doolittle
  • Nick Cave & the Bad Seeds / the Boatmans Call
  • David Bowie / Hunky Dory
  • Kent / Du & Jag, Döden
  • Leonard Cohen / I’m Your Man
  • Tom Waits / Rain Dogs
  • PJ Harvey / Rid of Me

Was that five?