VOLUME created a strategy to put extra weight behind the words “Tuborg – making an impact on the music” (“Gør Noget Ved Musikken”). First we asked a wide number of stake holders in the music business of what could be done to make their everyday life and business easier. And then we distilled these perspectives into a strategy, that will prove beneficial to all stake holders. First part of this project is letting bands apply for tour busses, sound tecs, food, hotels etc. – in return for content to Tuborg own media.
We executed this in the VOLUME network of 15.000 band members and professional networks below the line, combined with TVC and print ads in collaboration with agencies Partners, Mindjumpers and PHD.