At this year’s Smukfest 2014, Telia wanted to bring the musicians closer to their audience and spread awareness of their partnership with Spotify.
With guidance from VOLUME, Telia hosted 4 successful surprise concerts in the festival camping area featuring KATO, Kim Cesarion, L.I.G.A. and Donkey Road Show. A lucky camp was chosen to host the surprise concert and ‘crashed’ by the Telia crew which presented the camp with drinks and presents.
In 2016 Telia continued to surprise and engage the audiences of Smukfest with their biggest name of the Telia Smukfest Surprise Concerts yet.
Danish singer/songwriter star Mads Langer suddenly popped up in the camping area spreading joy to the many happy festival-goers that happened to be around. This time two lucky long-term fans won a competition hosted by Telia to meet Mads at the backstage area creating online engagement for Telia and a great experience for the fans.