The award-winning high street fashion brand Selected and VOLUME quickly agreed: Music and fashion go hand in hand. But – as the brand name also suggests – it is all about the right selection. With Selected Music, VOLUME developed a concept where artists create playlists for Selected’s many shops around Europe – playlists consisting of song that have inspired them. The artist themselves get tracks added to the playlists in high rotation securing them a direct exposure to thousands of new listeners. In other words: Selected helps artists reach a new audience; artists help Selected to acquire a first-class music profile.