VOLUME has brought together two of the strongest sound and music brands in the world. Mew – a critically acclaimed band with fans from Indonesia to Mexico, from Norway to Australia. And B&O PLAY, an award-winning audio brand. Both are famous for their strong stance on quality, and both have critical fans or users. We identified these shared values and build the entire partnership from that foundation.
The goal for Mew and B&O PLAY was to share their deep engagement in music and sound by giving fans new experiences. First output of the partnership is the application Sensory Spaces which invites everybody on a journey through sound and music. Using hearing and movement you have to locate sounds, and at the end you build an entire song. The app was released in the autumn of 2013 to raving reviews from users and was named ‘best new app’ by The Guardian. The app was developed in corporation with award-winning Hello Monday.
Far from being over, the partnership between Mew and B&O PLAY will also come to include the B&O shops and music services.