Upcoming bands continuously meet the challenge of getting proper gigs. Venues want easier access to possible support names. Headliners wish to give something back to the underground. And everybody wants better media coverage and stronger social media engagement surrounding the concerts. With Local Heroes VOLUME has developed a strong concept that faces these challenges. Headliners provide support gigs through an online platform, upcoming bands apply, share their music and mobilize their fans to vote on social media. In the end, the headliner picks an act from the ten artists with the most votes. In Denmark renowned acts such as Alphabeat, Nabiha, Turboweekend, Fallulah and Dúné have found support acts through Local Heroes. In 2013 Local Heroes rolled out internationally with Norway being the first country to embrace the concept – it was introduced by the nation’s biggest act, Kaizers Orchestra.
Showing their support to the music scene, six dedicated sponsors back Local Heroes. The sponsors are Fender, Roland, Sennheiser, 4Sound, Hi-Fi Klubben, and Spar Nord.