Dr. Martens has always been a brand deeply rooted in culture. In 2017 they wanted to do events locally in Copenhagen that further enhanced their position as a culturally ‘woke’ brand.
We matched them up with dark tinged, Danish post-punk band and recent winners of Karrierekanonen, Dør Nr. 13, and hosted their debut EP-release-night right in the Doc Martens store in central Copenhagen. We also teamed up with the young, fierce rock-trio Velvet Volume to create and distribute a limited edition Dr. Martens x Velvet Volume 7” vinyl featuring their main single along with a previously unreleased track. The unique vinyl was made available at a release-party held at the Dr. Martens Store in Copenhagen and then distributed to fans throughout their fall-tour of Denmark.
The offering was backed up by SoMe activities by the band, creating an ongoing presence for Dr. Martens during the tour and giving the band the opportunity to offer something unique to their fans.
The guestlist was filled in no time, the beer was ice cold and Dr. Martens once again showed that they participate in culture with ease and elegance.