Dr. Martens has always been a brand deeply rooted in culture. In the spring of 2017 they wanted to do an event locally in Copenhagen that further enhanced their position as a culturally ‘woke’ brand.
We matched them up with dark tinged, Danish post-punk band and recent winners of Karrierekanonen, Dør Nr. 13, and hosted their debut EP-release-night right in the Doc Martens store in central Copenhagen.
The guestlist was filled in no time, the beer was ice cold and Dr. Martens once again showed that they participate in culture with ease and elegance.